The International Treaty takes advantage of the new social media. If you are not familiar yet with the social media potential for public communication, it is worth investigating to determine if it would be appropriate for your work. Social media refers to communication that is from public to public, with information delivered in a friendly manner with a more personal tone. Because it is not “corporate” communication, it helps you build relationships with your public. Also, in terms of media, it serves two purposes. It allows you to communicate informally with media contacts if they are signed up to follow you on one of the social media sights, but it also allows you to bypass media and go directly to your public.
The Treaty Secretariat makes available some of the content of this website through some of the most famous social media available nowadays -News, photo albums, events, videos and links-. You can join them or subscribe to their feeds. Here you can find more information on the presence of the International Treaty on PGRFA in the social media:
Facebook: Seed Treaty Pgrfa